Mexico City Exhibition Review

In December 2023, our company participated in the Mexico City exhibition in order to better occupy the Mexican market share, and our exhibition showed the brand and products of SUPO Caster. And in-depth exchanges with professionals and customers from all over the world to discuss the development trend of the industry.

This time, we found that the market has a high demand for high-strength, lightweight engineering casters, and for the medical and industrial fields,there are different requirements for the quality and functionality of casters. This provides clear guidance for our subsequent product development and market positioning.

Secondly, we have defined our market positioning. In the communication with peers, we understand the competitive landscape of the castor market, and analyze their own advantages and disadvantages. This makes it clearer to us that in order to gain a foothold in this market, we must focus on product differentiation to meet the specific needs of different customer groups.

Besides, we recognize the importance of building a brand. A strong brand not only helps to increase product awareness, but also enhances customer trust. Therefore, we will increase investment in brand building, through the Internet, exhibitions, market visits and other forms to enhance the brand image.

In addition, we will maintain our focus on the international market and keep up with global industry trends.

All in all, the show provided us with deep insights into market strategy. We will take this opportunity to adjust our market strategy to better meet market demand, enhance brand influence and expand market share.